Unlocking the Power of Multi-Channel Marketing

In this episode of the Prime Resources Podcast, BXB’s Media Placement Strategist, Deb Thompson, discusses how to build and execute a multi-channel marketing strategy. She emphasizes integrating various marketing channels, understanding target audiences, and setting clear objectives.

Deb shares insights on the different marketing channels, the significance of consistent messaging, and the need for a well-structured lead capture system.

Don’t miss this insightful conversation if you want to enhance your marketing and drive better results!

Listen here:

Podcast: Play in new window | Download (Duration: 39:14 — 18.0MB)

Key Takeaways

• Multi-channel marketing = effectively using multiple platforms.
• Understanding the strengths and weaknesses of each channel is crucial.
• Start with clear objectives to guide your marketing strategy.
• Identifying your target audience is key to effective marketing.
• Personalization in messaging can significantly impact engagement.
• Lead capture systems are essential for converting interest into leads.
• Consistency in messaging across channels builds brand recognition.
• A balanced marketing portfolio includes both long-term and short-term strategies.

Time Stamps

• 00:00 Intro and Background
• 02:50 What is a Multi-Channel Marketing Strategy?
• 06:40 Overview of Different Marketing Channels
• 09:10 The Importance of Understanding Your Objective
• 11:30 Using Multi-Channel Marketing in Recruiting
• 14:20 Identifying Your Target Audience for Multi-Channel
• 19:00 How to Tie Audiences to Strategies and Channels
• 25:00 Keys to Success in Multi-Channel Marketing
• 31:10 How to Approach ROI with Multi-Channel
• 34:20 Pitfalls to Be Aware Of
• 36:40 Final Thoughts

About Deb Thompson

Deb Thompson is a media placement strategist for BxB Media, a BDR Company, where she helps home service companies amplify their brands through multi-channel marketing strategies. With over 30 years of experience in digital, print, broadcast, streaming, and out-of-home media, she has guided hundreds of businesses—from national brands to local enterprises—in achieving measurable growth. Her expertise is crafting data-driven campaigns that maximize platform visibility and ROI.

Before joining BxB Media, Deb served as vice president and general manager of a leading NBC affiliate, where she revitalized the station’s community engagement and profitability. She now combines her deep media knowledge and passion for results to empower contractors with scalable, high-impact marketing solutions.

About the Prime Resources Podcast

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.