Brooke McHugh
Head Coach

With over a decade of experience in the HVAC industry and a diverse professional background, Brooke brings a wealth of knowledge and leadership to the table. Prior to her time in HVAC, she spent six years in the automotive industry and five years in upper retail management, holding roles such as General Manager, Operations Manager, Install Manager, Sales Manager, and Store Manager. Throughout her career, she has been instrumental in driving business growth and operational efficiency. Notable achievements include increasing department revenue by 27% in 2022-2023, boosting production and shipments by 40%, and surpassing a 2023 revenue goal by $1.2 million. Additionally, her strategic cost analysis and pricing adjustments led to improved profit margins, and she played a key role in facilitating seamless transitions during acquisitions.
Adaptability has been a cornerstone of Brooke’s success, enabling her to navigate challenges and implement impactful changes. Her results-driven approach focuses on problem-solving, efficiency, and profitability. She firmly believes in a “get things done” attitude, ensuring that obstacles are addressed swiftly and effectively. Her passion for coaching stems from her desire to help businesses grow by identifying inefficiencies and providing solutions that create smoother operations and increased profitability. She takes great pride in her ability to implement transformative strategies that not only enhance business performance but also improve the overall work environment for employees.
Building strong relationships with clients is a top priority, and Brooke achieves this by actively listening and identifying their unique challenges and goals. Her approach is centered on collaboration and continuous improvement, ensuring that changes feel seamless and beneficial. At BDR, she operates at a higher level, holding herself to a standard that goes beyond average expectations. Known as a fixer and someone who drives change, she takes immense pride in her reputation. Outside of work, she enjoys traveling and spending time with her loved ones, preferably on a beach somewhere, recharging for the next challenge ahead.